The right way to build
An executive summary is a concise summary up to 2 pages long on:
- Company
- Project
- Business Plan
- Whose main purpose is to give us all the necessary information.
The main function of the executive summary is to create enough stimulation and interest that will allow propulsion to operate on the other side. Exposure of a potential customer/partner/investor to the executive summary requires answers to the following questions:
- What is the product?
- What problem is he solving?
- Is the product /Must nice to have / Very nice to have?
- Is he solving a real problem?
- What’s the market potential?
- Are we entering a red or blue ocean?
- What’s the experience of the executives at our company?
- Is there a satisfactory market size?
- Will the product be profitable? Etc.
The importance of the abstract
Executive summary or as many of us call it One Pager is an unparalleledly important sales tool that requires us to do in-depth thinking and sharpen what to write in.
It is important to understand that this is the document that we will deliver the most to customers, partners, investors and therefore our messages in it must be short, pointed and tight.
Structure for executive summary
Here are the recommended sections that will give consideration to how it is right for us to build an “executive summary” -We can choose to use all or some of them as needed in our organization.
- Title
- Overview
- Product description and product need
- Description and explanation of the solution
- State of the market and competition
- Description of customer types and segment- B2B,B2B
- Commercial model and pricing model
- Business plan and sales and recruitment goals
- Description of the marketing strategy
- Description of staff and management
- Sought-after investment
- Contact Information – Phone, email, website, etc.
Questions to consider before writing the abstract
- What makes our product valuable to the customer?
- What makes our company valuable to the customer?
- What uniqueness characterizes our society? Service? Technology? A unique patent? The professional team?
- What sets us apart from the competition?
- What is the exact market we are addressing?
- What’s our customer profile? And do they turn to B2C or B2B? Does the company have strategic customers using the product?
- What’s the potential market size? And how much of it do we want to take and how do we do that?
- Is our business now in a growing market or stagnation?
- Is there special regulation in place in the market?
- Do I have a unique patent? And if not, do my competitors?
- Do I have unique technology?
- What are the project’s milestones?
- What are the sales goals? What’s the annual growth rate?
- Are our organization’s sales made directly or through partners? What is our salespeople/partners incentive model?
- What’s the profitability of the product?
- What is the marketing strategy? What are the ways to .B of customers? What channels will you use in your strategy?
Why are we?
Our experts make sure to sit down with the relevant parties in the business and discuss all these questions and other questions. They perform an in-depth analysis of the answers and in-depth familiarity with the specific needs and characteristics of your business.
We then formulate all the insights and recommendations that are best suited for you and your business, Through all of these, it is possible to embark on a joint path of building a marketing strategy and business development, including addressing the points of failure in the organization and improving work processes.
This move will allow you to maximize your business goals and business.
